Crime Stoppers Week Case Study
How project coordination ensured a campaign’s success
Crime Stoppers TAS (CST) engaged 2PM Services to provide project support for their annual awareness week campaign starting 29 August 2022. With a tight deadline, multiple stakeholders to engage and numerous events to coordinate, they needed help to organise and execute these tasks.
Crime Stoppers TAS is a community based, independent charity – not part of the government or police. They exist to encourage people to pass on information that might help the police solve or prevent crime and make our community safer.
The Challenge
Crime Stoppers Tasmania needed some support with their annual awareness week campaign for 2022. This time they had a relatively short deadline to create, organise and execute a successful outcome. It was important to have a clear and relevant theme with the support of Tasmania Police, and to have an effective online campaign throughout.
The Solution
2PM consultant Simon Hynes worked collaboratively with CST’s business manager and helped implement a framework to build their campaign around.
Starting off with stakeholder workshops for each pillar of work, he introduced a RACI matrix to capture the tasks and responsibilities that came from these sessions. This helped divide the available resources and organise the critical paths for: theme, media & communications, graphic design assets, and venue logistics.
Taking the lead on Launceston airport venue engagement, and online campaign execution, Simon was able to free up other resources to take ownership of other workloads. He worked closely with Crime Stoppers TAS’ business manager and external graphic designer to create the most impactful graphic design assets for the online campaign and advertising.
The Results
Thanks to an effective framework and clear roles and responsibilities, Crime Stoppers TAS awareness week was a success. From a clear and effective theme fully endorsed by Tasmania Police, a strong turnout at the launch event in Hobart, and over 250,000 advertising impressions online and an influx of website traffic, it was clear the impact that project coordination had on this campaign. The number of tips to Crime Stoppers Tasmania increased significantly during the week, as well as the months following.
The feeDback
I want to thank Simon so much for his assistance with Crime Stoppers Week. It was a successful week and his project coordination support helped significantly drive that success.
Does your next project or event need a little extra support? Reach out today!