Crime Stoppers Week Case Study
How project coordination ensured a campaign’s success
Crime Stoppers TAS (CST) engaged 2PM Services to provide project support for their annual awareness week campaign starting 29 August 2022. With a tight deadline, multiple stakeholders to engage and numerous events to coordinate, they needed help to organise and execute these tasks.
Crime Stoppers TAS is a community based, independent charity – not part of the government or police. They exist to encourage people to pass on information that might help the police solve or prevent crime and make our community safer.
2PM consultant Simon Hynes worked collaboratively with CST’s business manager and helped implement a framework to build their campaign around.
Starting off with stakeholder workshops for each pillar of work, he introduced a RACI matrix to capture the tasks and responsibilities that came from these sessions. This helped divide the available resources and organise the critical paths for: theme, media & communications, graphic design assets, and venue logistics.
Taking the lead on Launceston airport venue engagement, and online campaign execution, Simon was able to free up other resources to take ownership of other workloads. He worked closely with Crime Stoppers TAS’ business manager and external graphic designer to create the most impactful graphic design assets for the online campaign and advertising.
Does your next project or event need a little extra support? Reach out today!