Putting people first: Human-Centred Design (HCD) Explained

Senior Consultant, Avrithi Misthry, outlines how HCD can be used to create better buy-in within organisations.

Firstly, what is Human-Centred Design?

“The discipline of developing solutions in the service of people”.

Human-Centred Design (HCD) is an approach to problem-solving that puts the people you are designing for at the heart of the process. The Human-Centred Design process begins with empathy for who you’re designing for and ends with solutions that are tailored to suit their needs. 

The HCD method is driven by three key design skills to “make things better”. These are looking, understanding, and making:

HCD is a practice where feedback is a critical part of how the solution evolves. By continually refining and improving the way you work, you can discover the root causes of problems, exercise creativity, and arrive more quickly at fitting solutions. 

Applying HCD:

Human-Centred Design is a flexible approach that can be applied to almost any situation; here are a few ways it can be applied:

Human-Centred Design at 2PM

Through adopting a co-creation approach, we help to enable and guide you to achieve your vision. This approach sets the stage for the culture necessary to help organisations realise their desired outcome.

Services like our Plan on a Page and LEGO Serious Play workshops support the
HCD approach, encouraging better problem-solving and collaboration. If you think your business or organisation could benefit from a HCD approach we’d love to chat to you more about it over a coffee.